CBD has become the buzz word for 2020. A word that is both mysterious and enticing, yet carries with it an air of uncertainty and hesitation. Why is this?

Almost like the magical potion of Asterix and Obelix made from a potent mix of magical plants, cannabis has fascinated society for centuries. It is consumed by people of all ages and professions with one thought in mind: discover its therapeutic psychological and physical benefits. 

But, What is CBD? 

If you were to take a cannabis plant and peek inside at its chemical composition, we would find something called cannabinoids. Cannabidiol (CBD) is just one out of the possible 113 cannabinoids we would see, along with THC, CBG, CBN and CBC. 

Discovered in the cannabis plant back in the 1940’s by Roger Adams and his team at the University of Illinois, CBD makes up for 40% of the plant’s extract. With no psychotropic “high” effects (we’ll leave this part to its THC cannabinoid), CBD is a powerful antioxidant that acts on our body’s endocannabinoid system. 

Related: what’s the difference between marijuana and hemp?

So, How does CBD act on our body? 

As mammals, we all have what is known as an endocannabinoid system. This system is lipid derived and was discovered in the 1990’s. CBD is one of the cannabinoids to activate these receptors and pathways. This system is responsible for memory networks in the brain as well as our nervous system networks, fat, muscles and Immune system. 

Cannabinoids may either bind to or stimulate receptors in our body. These are homeostatic regulators which circulate nonstop through our body. THC binds to whilst CBD purely stimulates both the CB1 and CB2 receptors. Cannabinoid receptors CB1 and CB2 assist some of the major responses inside our body and brain. 

Ok, and what are CB1 and CB2 receptors? 

CB1 receptors are excitatory receptors and can be found in the lungs, kidneys, central nervous system and liver. Our CB2 receptors are primarily located in our circulatory and immune system.

I can hear you asking yourself why any of this is important. Well, these systems help your body communicate better. For example: by stimulating the CB1 receptors, CBD is believed to reduce the release of glutamate, one of our excitatory neurotransmitters that play a major role in maintaining normal brain activity in mammals. And did you know that CB1 receptors ultimately protect the brain against seizures, so by binding to these CBD has had positive effects reducing epilepsy. 

Other interesting interactions CBD has on our endocannabinoid system is that is may counteract many of the psychological and physiological effects of THC. CBD is also recognised as having anti-inflammatory effects by activating cannabinoid receptors, as well as increasing calcium levels in specific cells thus helping alleviate arthritic pain as well as regulating mood by increasing the signalling of our serotonin receptor 

Great! So, how can I take CBD? 

There are three main ways CBD can be taken. Either orally, inhaled or topically. The most effective of these is inhaling as it doesn’t need to be processed by the liver before being circulated throughout our body. This can be done using devices that vaporize CBD. 

It is interesting to note that CBD is more soluble in fat than in water. Why do I even mention this? It helps us understand the benefits of CBD cream. When CBD is applied to the skin, this cannabinoid can provide relief on the surface and deeper in our muscle tissue without accumulating in the skin. Therefore, being effective in alleviating skin problems, sealing wounds and reducing inflammation. 


CBD is a chemical that is found in both the marijuana and hemp plant, under the cannabis plant genus umbrella and renowned for its tranquilizing effects.

CBD is used to help alleviate many pains, disorders and conditions as it has been documented to prevent the break down of specific chemicals that affect our mood, mental function and pain.

Looking to easily track your CBD discoveries? This is the ultimate CBD journal diary.

Scientific research has confirmed that CBD provides significant benefits for a wide range of issues. The question now is how to understand what works best for you and your body.

This CBD Journal is your private space for your personal thoughts and experiences. It is designed in a guided format to help you become aware of the factors that provide the most therapeutic benefit for you.

This diary is an ideal companion for anyone who uses or plans to use CBD. It features a reflective focused layout with helpful infographics, guided entry pages, and much more. At the end of the journal, we even provide you with a link where you can download and print off extra pages.

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